Indonesia Reinforces Commitment to Revive Coffee Exports to Japan at Osaka World Expo 2025 Business Forum

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Indonesia Reinforces Commitment to Revive Coffee Exports to Japan                                at Osaka World Expo 2025 Business Forum

OSAKA, Japan – June 19, 2025 – Indonesia affirmed its dedication to strengthening its position in the sophisticated Japanese coffee market at the "Comeback with Confidence - Reviving the Glory of Indonesian Coffee in Japan" Business Forum held today at the Indonesia Pavilion, Expo 2025 Osaka. The forum addressed critical issues, including export barriers, and outlined strategic collaborations to unlock the full market potential of Indonesian coffee in Japan.

Indonesia, recognized as the world's 4th largest coffee producer, annually yields 10-11 million bags (approximately 600,000 tons). As the 7th largest coffee exporter globally, with exports valued at USD 1.64 billion last year (a 43% increase), Indonesia boasts a rich diversity of coffee origins, including Arabica varieties like Gayo, Toraja, Bali, Papua, and Bajawa, as well as Robusta from Lampung, South Sumatra, and Bengkulu. The nation's unique geography allows for year-round harvests, and its commitment to traditional and sustainable cultivation practices, coupled with full traceability, underscores its dedication to quality.

A significant focus of the forum was addressing the Maximum Residue Limit (MRL) challenges that arose in 2023, when Japanese authorities highlighted concerns over Isoprocarb levels in Indonesian coffee shipments, leading to stricter import requirements. In response, the Indonesian coffee industry has implemented comprehensive measures, including educating farmers on good farming practices and responsible pesticide and herbicide use, and conducting rigorous sampling and testing by accredited laboratories to ensure every shipment meets Japan's stringent MRL of 0.01 mg/KG. Initiatives also include training young farmers in modern techniques to boost productivity and fostering integrated intercropping systems to enhance farmer livelihoods.

"We are committed to helping our farmers produce coffee more sustainably and effectively, ensuring that every bean meets the stringent requirements of our destination countries like Japan," stated Mr. Moelyono Soesilo, Indonesia Coffee Expert and Chief of Specialty Coffee & Industry Compartment of Indonesia Coffee Exporter Association (AEKI).

Mr. Roby Wibisono, Representative of KAPPI Global (Yayasan Pendidikan Pengembangan Perkopian Indonesia), highlighted KAPPI's vital role. "KAPPI Global is dedicated to educating and empowering Indonesia's coffee sector. Our focus on education, capacity building, and standard compliance ensures Indonesian coffee is ready for the global market, building a knowledgeable, empowered, and sustainable coffee community," said Mr. Wibisono.

Ms. Merry Astrid Indriasari, Trade Attache at the Embassy of the Republic of Indonesia in Tokyo, emphasized collaborative opportunities. "This forum marks a strategic step towards unlocking market potential through strategic partnerships. We aim to strengthen collaboration and re-introduce the diverse origins of Indonesian coffee to the Japanese market," she remarked.

Dr. Rusman Heriawan, Chairman of Dewan Kopi Indonesia, shared insights on national efforts. "We are working diligently on national initiatives to support our coffee producers and exporters, ensuring their readiness for the global stage and sustainable growth," said Dr. Heriawan.

Mr. Kato Takayoshi from UCC Japan, a prominent figure in the Japanese coffee industry, commented on the Japanese market's appreciation for Indonesian coffee. "The Japanese market truly enjoys coffee from Indonesia; its variety is incomparable with other countries. However, Japan needs a sustainable supply of good quality coffee," Mr. Kato Takayoshi stated.

Representing the Japanese coffee industry, Mr. Yutaka Shibata, President of Key Coffee Inc. and President of the All Japan Coffee Association, noted the evolving preferences in Japan. "Currently, Indonesian Mandheling coffee is highly sought after in Japan. However, what is paramount for the Japanese market is a sustainable supply, value for money, and consistent quality," Mr. Shibata commented.

Future collaborations include organizing tours of Indonesian coffee farms for Japanese stakeholders, re-introducing Indonesian coffee to the Japanese market through events, facilitating dialogues between stakeholders, and engaging in joint promotion campaigns, trade missions, and business matching. Regulatory alignment and targeted branding efforts are also key to enhancing Indonesia's coffee presence in Japan.

Contact: 

[Esti Boedhiman]

Public Relation Manager/081399269922