Don Julio redefines the taste of luxury tequila in South Africa this World Tequila Day

Every year on July 24, tequila lovers around the globe come together to honour one of Mexico’s greatest gifts to the world, and here in South Africa, there’s only one name that defines luxury tequila: Don Julio.

Head of Culture at Diageo Ifeoma Agu shared, “This World Tequila Day, we're doing more than just raising a glass; we're igniting a movement of appreciation for Mexico’s finest. We're actively driving education, showing consumers that Don Julio's exquisite variants aren't just for shots, but perfect companions for diverse meals and cherished moments of celebration. From pairing the crisp Blanco with vibrant ceviche to savouring the rich Añejo with a decadent dessert, we're unlocking a world of enjoyment, turning every sip into a discovery."

This past weekend, guests were exquisitely transported to Jalisco, not just in spirit, but through an unforgettable journey of flavour, food and scent. Upon arrival, guests were ushered into the Blanco Garden. This it was a masterclass in cocktail artistry under the Joburg sun. As the vibrant Johannesburg sunset painted the sky, guests indulged in the crisp, refreshing Don Paloma, Tequila Sunrise and the much-loved Don Margarita, perfectly crafted to embody the spirit of the day. This prelude sets an idyllic scene for the elevated food and tequila pairings that followed at “The Don’s Table”. Food and tequila pairings that brought Don Julio Reposado’s nuanced flavour profiles to life, showcasing the tequila's remarkable versatility in every delightful sip and every course. Within the captivating "Allure Room," guests were fully immersed in the brand's rich history, deepening their appreciation for this tequila’s provenance through a sensorial experience. Guests could taste the various profiles and notes that make up their favourite variants. 

Don Julio’s luxury tequila range invites South Africans to savour tequila with sophistication, offering a unique tasting journey across its variants Blanco, Reposado, Anejo, Cristalino 70and the most luxurious of them all - Don Julio 1942.

Ifeoma added; "Don Julio isn't just a luxury tequila; it's a movement. We're not just selling bottles; we're meticulously crafting and driving exquisite serves, ensuring every pour, from a perfectly balanced Paloma to an elegantly neat Añejo, reinforces its rightful place as the pinnacle of premium tequila experiences across Africa."

Don Julio is redefining how South Africans consume tequila -showcasing how it is not just about party shots but more about experiencing tequila in decadent and mouth lingeringcocktails. 

From the sun-soaked fields of Jalisco to the vibrant bars of Johannesburg and Lagos, Don Julio has become a symbol of elegance, craftsmanship, and celebration. As South Africa’s taste for premium tequila lovers, Don Julio has claimed its place at the top of the luxury spirits ladder.

Toast with the “Don Paloma” to celebrate World Tequila Day with this fresh and refined cocktail:

Ingredients:

• 50ml Don Julio Blanco

• 60ml fresh ruby grapefruit juice

• 15ml lime juice

• 15ml agave syrup

• Top with soda water

• Pinch of sea salt

• Grapefruit wedge & rosemary sprig to garnish

Method
Shake tequila, citrus juices, and syrup with ice. Strain into a highball glass over fresh ice, top with soda water, garnish, and enjoy.

This World Tequila Day, raise a glass to craftsmanship, culture, and premium taste. Don Julio isn’t just the best tequila in South Africa—it’s the toast of a new generation of luxury drinkers.

ENDS

About Don Julio

Don Julio tequila is a premium spirit renowned for its rich heritage and unrivalled craftsmanship. As an ultra-premium tequila brand, Don Julio stands for luxury, celebration, and transformative experiences. Crafted in Mexico, it embodies a commitment to quality and authenticity, setting a standard for tequila connoisseurs globally. Beyond being a spirit, Don Julio is a lifestyle, epitomising opulence and the art of celebration. The brand's ethos revolves around providing patrons with more than just a drink – it's about curating moments of ultra-premium celebration.

Written on behalf of Don Julio By:

Orchard on 25

Further Information: Cebisa Luzipho (Snr Account Director)

Tel: 084 272 7700