Vinyl Camp spotlights Lady More as a voice for freedom, community and culture this Human Rights Month

Vinyl Camp highlights Lady More this Human Rights Month, showcasing her journey from early musical curiosity to becoming a dynamic DJ and storyteller. Her story reflects the power of vinyl culture in building community, preserving music heritage and creating inclusive spaces where women can express themselves freely and authentically.

At a time when music is more accessible than ever, vinyl records are making a powerful comeback. Globally, vinyl sales have grown for nearly two decades straight, with recent industry data showing a continued rise, including a 13.7% increase in 2025 alone. Once considered obsolete, vinyl has re-emerged as a cultural movement rooted in connection, collectability and authenticity.

It is within this resurgence that platforms like Vinyl Camp are not only preserving the culture, but actively shaping its future.

For Lady More, the journey into music didn’t begin in a club or on a stage. It started at home, in the quiet curiosity of childhood, surrounded by sound.

She remembers watching her late grandfather play feel-good records on a vinyl player, fascinated by how effortlessly her grandfather operated it. That curiosity soon turned into experiments. Alongside her sister, she would spend hours playing with cassette systems, recording music off the radio and learning how to mix between decks.

Those early moments, she says, were more than just play. They were the foundation of a lifelong relationship with music.

Her path into DJing became clearer years later during a visit to a cousin in Kanana, a township in the City of Matlosana, North West, in 2010. Watching her cousin command the decks at a venue became a turning point, deepening what she describes as an already growing sense of direction..

Not long after, she enrolled at Fuse Academy in Newtown, Johannesburg, marking the beginning of a career she has never looked back on. There, she learned not only the technical aspects of both vinyl and digital formats, but also how to navigate the industry with intention and purpose.

While she is skilled across formats, for her, it has always been about the music first.

“There’s something about the rawness of vinyl. Learning how to read the grooves, understanding the music in a physical way, it becomes an experience,” she says.

Her sound reflects that openness. Moving fluidly between deep house, electronic and even jazz influences, she resists being boxed into a single style. For her, music is storytelling. Each set is shaped in real time, guided by feeling and the energy of the crowd.

“I believe I am a storyteller. I tell my story through the music I play.”

At the heart of her journey is a deep connection to community, something that platforms like Vinyl Camp continue to cultivate. More than just an event, Vinyl Camp has become a space where music, culture and human connection intersect.

“I have seen Vinyl Camp give people life-changing experiences. It’s not just about music, it’s about community, lifestyle and connection.”

This sense of belonging is especially significant during Human Rights Month. For Lady More, the dancefloor represents more than entertainment. It is a space where people should feel free, safe and fully themselves.

“Human rights, for me, mean I have the right to go wherever I want, to be myself, and not feel scared or inferior to exist in spaces,” she says.

Her perspective also highlights ongoing challenges within the industry. From unequal pay to persistent gender biases, she believes more needs to be done to create genuine unity.

“Artists should be recognised as artists, whether male or female.”

Beyond performance, vinyl culture itself plays a role in preserving musical heritage. It encourages people to engage with music in a tangible way, while also opening doors for producers to press and share their work beyond digital platforms.

It is a culture built on exchange, where DJs and collectors learn from one another, strengthening both skill and community.

As she continues to grow, Lady More’s message to aspiring artists is simple: start.

“If you are thinking of venturing into music, do it. Even if you are unsure, scared or tired, just do it.”

Her story, amplified through platforms like Vinyl Camp, is a reminder that music is more than sound. It is identity, connection and a powerful expression of freedom.

Or, as she puts it, “Music is a love language. An act of kindness. Mi casa, su casa.”

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About Vinyl Camp

Vinyl Camp is a South African music and lifestyle experience dedicated to celebrating and preserving vinyl culture. Set in a nature-based environment, the platform brings together DJs, collectors and music lovers through curated vinyl-only sets, immersive sound experiences and a strong sense of community. More than just an event, Vinyl Camp serves as a cultural movement that promotes music appreciation, skills exchange and the continued relevance of analogue sound in a digital age.

About Duplay Music

Duplay Music is a South African music platform focused on celebrating vinyl DJ culture and creating authentic, community-driven experiences. Through its flagship event, Vinyl Camp, Duplay Music brings together artists, selectors and audiences in a nature-inspired setting to honour the art of vinyl, foster collaboration and support the growth of the local music ecosystem.