Published: Thursday, April 25, 2019

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Thanks to modern analytics and a revolutionised approach to business intelligence (BI), today’s businesses are afforded the opportunity to make decisions based on the analysis of real-time data, making the business more proactive and transparent.

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    Traditionally, businesses across the globe made decisions based on historical information. With a lack of access to current data, crucial choices were made according to a “hunch”, a “gut-feel” and what happened in the business 30 days ago or more. Thanks to modern analytics and a revolutionised approach to business intelligence (BI), today’s businesses are afforded the opportunity to make decisions based on the analysis of real-time data, making the business more proactive and transparent.

    Offering itself as a real-world example Signal Hill Products admits that, before implementing Qlik Sense, it operated without any formal reporting in place. “As a company in the craft beer industry breaking into the premium beer industry, we are growing at a blinding pace,” confirms Hester Swart, Business Analyst at Signal Hill Products. “Without data, crucial decisions could not be made accurately, leading to costly errors.”

    In the past, business data was managed using Excel Sheets. “These sheets were over 100MB in size and contained an enormous amount of information, which made it difficult to navigate specific challenges,” adds Marcus van Staden, Sales & Systems Analyst at Signal Hill Products.

    Seeking a solution to better match growth and overcome the above-mentioned challenges, Signal Hill Products began investigating relevant software in March 2018. Following an intensive comparative analysis considering cost, implementation time, functionality, support, training, scalability, and user friendliness, the company implemented Qlik Sense in June 2018, through South Africa Qlik Master Reseller.

    According to Swart, the implementation of the solution went incredibly smoothly. “We went from getting the licenses to being operational in about five days.” Van Staden agrees; “The implementation was very straightforward. All the data was there, so it was a ‘plug and play’ scenario, with excellent support from the SA Qlik team.” 

    Swart confirms that; “The company now has daily and monthly reports being shared and used for informed decision making.” She adds that the front-end setup of the platform, the user side, is much easier to work with and creates valuable data analysis. “In the past, decisions were largely informed by history - and real-time insights and responses were very limited. Now we’re actually making decisions based on real analysis of data, resulting in proactivity and transparency. This makes us a lot more agile and able to respond to demand faster. We’re operating proactively instead of being reactive.”

    With real-time information, powered by modern solutions that embrace digital transformation, businesses are empowered to make better decisions, gain more insight to consumer needs, and set more realistic targets based on real information. Add to this accurate performance and sales tracking, enhanced asset ROI and structured planning on a detailed level, and the effect on the bottom line can only be positive.  

    “Qlik Sense has had a massive impact on our management. It broke open our company and showed us where we are winning, where we are losing, and why,” concludes Van Staden.


    Issued by Perfect Word Consulting (Pty) Ltd

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    About Qlik  

    Qlik® delivers intuitive platform solutions for self-service data visualization, guided analytics applications, embedded analytics and reporting to approximately 40,000 customers worldwide. Companies of all sizes, across all industries and geographies, use Qlik® solutions to visualize and explore information, generate insight and make better decisions. At Qlik, we optimize Business Intelligence (BI) by harnessing the collective intelligence of people across an organization. We focus on empowering people—by enabling everyone in an organization to see the whole story that lives within their data.


    About South Africa Qlik Master Reseller

    South Africa Qlik Master Reseller (previously known as QlikView SA) has been a member of the EOH group of companies since 1 July 2014, facilitating a great partnership that aims to accelerate growth for Qlik in Southern Africa directly or through its specialized Partner channel.  SA Qlik MR’s portfolio of products meets customers' growing needs from reporting and self-service visual analysis to guided, embedded and custom analytics. Over 1800 customers rely on Qlik solutions to gain meaning out of information from varied sources, exploring the hidden relationships within data that lead to insights that ignite good ideas.


    These solutions bridge the gap between traditional BI solutions and inadequate spreadsheet applications. The in-memory associative search technology that Qlik pioneered, pioneered the self-service BI category, allowing users to explore information freely rather than being confined to a predefined path of questions. Appropriate from SMB to the largest global enterprise, Qlik’s self-service analysis can be deployed with data governance in days or weeks. The platform’s app-driven model works with existing BI solutions, offering an immersive mobile and social, collaborative experience. Headquartered in Radnor, Pennsylvania, Qlik does business in more than 100 countries with over 40,000 customers globally. For more information, please visit


    About Signal Hill Products

    Signal Hill Products, originally Devil’s Peak Brewery, was established in Cape Town in 2012, and has become a leading and pioneering craft brewery. With an appreciation for good beer in all of its forms, the business creates beers underpinned by flavour, character and depth. It uses only the finest ingredients from around the world. Signal Hills Products develops beers that push boundaries, offering something to savour in an increasingly frenetic world.


    Beers include Devil’s Peak Lager; First Light Golden Ale, Good Hope Pale Ale, King’s Blockhouse IPA, Zero to Hero Pale Ale, and a number of special and collaborative releases. For more information, please visit