10 Ways to Boost Your Website Rankings in Less Than 7 Days

Published: Tuesday, September 22, 2020

Business Audiovisual AdvertisingDesignMarketingCurrent Affairs

SEOPros analize every aspect of your business, industry and competition and then set out a full marketing strategy to give you the edge in your market.  This mind set has made us the go-to SEO firm in SA.

    Press Release feature Image


    1. Increase your Website speed

    This is a Google-confirmed ranking factor. You want as many pages as possible to be crawled, and slow pages could be wasting some crawl budget. In terms of user experience, it’s simple; the longer a page takes to load, the higher the bounce rate will likely be.

    Google PageSpeed is a great set of tools to gain insights on what’s causing pages to load slow.

    A few tips to increase website speed:

    • Remember to optimize mobile page speed too and not only focus on desktop.
    • Compress files, code and images.
    • Avoid unnecessary redirects.
    • Implement CDN (content distribution networks).
    • Leverage browser caching.


    2. Add your keywords in the Page title

    The magic recipe for a perfect SEO title is: clear, concise and compelling. This killer combination will surely boost your rankings. Not only is this your first impression in SERPs and important for click through rate, but it is also a key indicator of what your page should rank for.

    • Add your target keyword to the front of the title and don’t repeat words or phrases.
    • Keep titles about 55-65 characters long.
    • Titles must attract readers. Include relevant adjectives indicative of trust and confidence.


    3.Add Video to your Content to increase dwell time

    This is one of the most effective ways to increase dwell time. We live in a visual age and videos can be a great SEO aid. One tactic to make to most of video, is to host videos on YouTube, which is owned by Google. This prevents slowing down your site and is a backlink opportunity.


    4. Use Internal Links to Boost strategic pages

    Internal linking is often overlooked when doing SEO. Internal follow links help to spread link juice and authority across a site. Your anchor text should of course be relevant, but keep it natural. Don’t force keywords into anchors. That being said, don’t force links into a page where they have no place and amount to spam. Sometimes there might be 10 great internal linking opportunities on a page, while sometimes you might only link to 3 pages. Only link to pages that add value to the user experience and contain keywords. Never link to the home page or contact us page unless for some reason you simply have to.


    5.Get external links in your niche

    In order to get invaluable external links to your site, you need to provide unique, quality content. We’ll get to that in a bit. A few ways to get great niche links to your site, is by guest blogging. If you find content to which your page would be a great supplement, reach out to the author and explain how linking to your source would enhance their content and benefit readers. Actively participate in forums, with the genuine intent of helping others. Don’t simply post a link to your site if there’s even the slightest hint of spam and self-promotion. HARO is another option to get your brand and input on industry-relevant platforms. PR campaigns might also be worth dabbling in.


    6. Produce High Quality Content (Focus on quality over quantity)

    Before you start creating content, do extensive keyword planning. What are your competitors producing? Look at the format of your industry’s top performing content. Perhaps it’s bullet lists or how-to articles and guides. Another popular content form is infographics and animation videos. Do not plagiarize. Read that last sentence again, out loud and slow. Skyscraper content is a brilliant strategy that has proven to be worth it, but a mere rewrite of someone else’s work will be damaging to your authority in the long run. Do your own research and refer to credible sources. And for everyone’s sake, please don’t write five thousand words stuffed with keywords that no one will ever read, for the sake of having long-form content on your site. If a user doesn’t need it, Google won’t either.


    7.Break up your content in header tags.

    Headings give structure to your content. It makes it clear to both Google and users what the article is about and those who simply scan through to find a snippet with specific content, will be very thankful.


    Header tags are also helpful if you want to win featured snippets. Answer questions directly below headings and provide smaller headings that Google could use to create lists in the snippet.


    Our tips for making the most of heading tags are:

    Only use one H1 with your main keyword in it. Although there’s no penalty for multiple H1’s logic says that the big bold text would convey the main intent and theme of the page. Multiple H1’s can be somewhat confusing. Include synonyms and longtail keywords in H2-H6 and use it to create hierarchy in your content topics.


    8.Use short and clean urls

    It really is as simple as that… Use your target keyword as a url. Google themselves recommend this as it will make navigation easier. Longer urls confuse Google and nobody wants to share an ugly url that gives no indication of the content it contains.


    9. Write a great meta description for a high click through rate (CTR)

    Once again, you can refer to the secret recipe used for the SEO title: clear, concise and compelling. Meta descriptions should be about 155 characters in length. Include your main target keyword and use verbs that will entice them to take action. Be sure to write descriptive, unique and relevant meta descriptions for every page. Make use of emojis. This will make you stand out in the SERPs and can be considered the “cherry on top” of an already great call to action meta.


    10. Get Google My Business Reviews

    Never underestimate the power of customer reviews. Claim your business on Google and categorise it appropriately. If your business is verified it will be visible in Google maps for example. It will also allow you to respond to reviews. You can add images and a description, your address and operating hours, as well as a link to your website. Remember to share your short link with customers and ask them to review your product or service online. Google strongly advises against review-gating. Don’t selectively get reviews only from people you know will have positive feedback. Reviews have to be a true representation of a company.

    Find out more about our SEO Packages here

    You might be interested in our Web design Services