PPC’s Dikagong addresses South Africa’s home development knowledge gap
Published: Thursday, February 20, 2020
Over the past 127 years both PPC and South Africans have worked in unison to fulfil our home development ambitions. PPC has evolved its customer engagement efforts to include edutainment that takes place in a fictional city in South Africa called Dikagong.
Doing so we strive to empower communities to experience a better quality of life while adding sustainable value.
Recognising that ordinary South Africans need far more support in home building than they are currently receiving, Dikagong, advocates conversations around quality home building. The 13 part radio drama series uses dialogue that reflects and addresses South African’s everyday building concerns as they work to improve their streets and communities.
“As the leading supplier of cement related products in southern Africa, we actively seek to create sustainable value that makes a real difference to everyone. Our South African communities are at the core of this commitment. Therefore by using Dikagong we aim to ensure that all South Africans, irrespective of their socio-economic status, get the best education and expert guidance that relates to building quality, durable homes” explains Njombo Lekula, Managing Director at PPC RSA Cement.
With the right support in building quality, durable structures in short supply, Dikagong enables the country to see themselves in each of the characters as they follow the tale of MaPPC and his no-nonsense mother Mme Moagi She, like all of us, want only the best materials when building our dream homes. Dikagong, under the guidance of Ntate Mothusi, the village hardware store owner, takes the nation on a journey as they learn about building long lasting homes that will stand the test of time.
“Our people are committed to realising their home development dreams,” continues Lekula. “We know that together we are stronger and by working together with South Africans, we ensure that quality, strength and pride remain a consistent feature in the building of all our homes. PPC recognises that we are destined to have a country with durable, dignified homes that are built for all families and we are working to ensure we provide the education, knowledge and support to secure this.”
To follow the story join Dikagong on Thursdays at 17:35 with repeats on Saturdays between 06:00 and 09:00 on a community radio station near you. Visit https://ppc.africa/za/ppc-dikagong or follow PPC on Twitter @PPCisCement, like us on www.facebook.com/PPC for more information.
