Crazy New Partnership: The Crazy Store partners with Proteas legend, JP Duminy

Published: Thursday, March 31, 2022

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The Crazy Store, South Africa’s fast-growing variety retail store is excited to announce a year-long strategic brand partnership with SA cricket legend, JP Duminy. 

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Duminy’s versatility and familial flair make him the ideal candidate to partner with the family-friendly, fun and fresh experience that The Crazy Store offers in over 430 stores nationwide.

JP Duminy is a South African sporting icon who embodies the meaning of family, philanthropy, and excellence. His values strongly align with The Crazy Store’s own. We couldn’t be more excited for this collaborative year with JP and the JP21 Foundation”, says The Crazy Store MD, Kevin Lennett.

JP Duminy is currently the Lions Cricket Franchise batting consultant and was recently appointed as a strategic consultant to the Proteas National Team at the Cricket World Cup.

“As a busy father and businessman, I prioritise ease, variety and convenience when shopping and choose retail brands that put their customers first and understand the importance of these values. The Crazy Store believes in the work that we do at the JP21 Foundation and that is something of utmost importance to me, so I am looking forward to this exciting partnership” says JP Duminy.

As an avid runner, the partnership kicked off with Duminy promoting The Crazy Store’s Lighthouse Ten Night Race at the beginning of March after a two-year Covid-19 hiatus. Hopefully, this event will be the first of many in-person activations that we’ll see over the coming year.

You never know what you might find at The Crazy Store (you might even find a cricket legend!) so join The Crazy Store community online and keep up to date with the latest promotions.   

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