Mariechan shines with SofnFree at the Clicks Beauty Playground

Published: Tuesday, April 19, 2022

Community LifestyleWellnessMediaExhibitions & EventsBeautyGeneral Lifestyle

Leading hair care brand, Sofnfree promised its clients and natural hair enthusiasts a day to remember at the Clicks Beauty Playground held at the Century City Conference Centre in Cape Town and boy did they deliver!

Press Release Feature Image

Among several hair brands, Sofnfree won the Best Stand Award for 2022.

Sofnfree HairXperts treated visitors to private consultation while giving tips on how to keep their hair beautiful and strong. Guests were treated to pampering sessions, and each received portraits created on the spot.

They got a chance to touch and engage with the products and win prizes when tweeting #SofnfreeForNaturals and #FreeYourCurl.

Closing off the day of fun on a high note is singer and songwriter Mariechan Luiters who mesmerized the audience with her voice. The former all-girl group member of Jamali had the audience begging for more as she handed out gifts and goodies with hosts Siv Ngesi and Palesa Tembe. 

“This day was for Sofnfree's to pamper our loyal clients and introduce them to new products. We were able to share haircare secrets from our HairXperts and really give each guest individual attention. They learned about our new products such as the Cannabis & Baobab Fortifying Shampoo, Flaxseed Oil and Rosewater Curl Elongating Gel, Coconut & Jamaican Castor Oils Everyday Curl Refresher and the Manuka Honey and Avocado Leave-In Conditioner among many others” says Sofnfree Marketing Manager Noeleen Burger.

Singer Mariechan Luiters says, I have been performing for many years and to have such a beautiful and welcoming audience was incredible. I learned a lot about my own hair struggles and I cannot wait for the next Sofnfree event.”

If you would like to receive notifications for new press releases