ALDO becomes SA Rugby's official dress shoe partner
Published: Tuesday, August 16, 2022
SA Rugby and ALDO South Africa announced their partnership on Thursday, 14 July with the well-known lifestyle shoe and accessories brand becoming SA Rugby’s official dress shoe partner to the Springboks.
“ALDO is an anchor brand in the FrontierCo stable,” says FrontierCo CEO Bernard Mostert.
“After the 2019 Rugby World Cup ALDO’s Global CEO David Benssadoun and I messaged Siya Kolisi to thank him for what the team had contributed to the nation. He quickly responded, and the rest is history,” says Mostert.
“It’s a good match as our values and our passion for this country are well aligned. Just as the Springboks will continue to deliver inspiration, we will continue to invest in South Africa as we unify in this common goal,” adds Mostert.
As part of the new deal, ALDO will provide formal footwear to the men’s and women’s Springbok teams for their appearances on formal, official occasions for a three-year period.
As ALDO’s innovation strategy expands into comfort technologies, there will be an ongoing commitment to dressing the teams in shoes engineered to move.
“ALDO has become synonymous with quality footwear and as we need the Springboks to look as sharp off the field as they are on it, it was a natural fit to partner with ALDO,” concludes Jurie Roux, CEO of SA Rugby.
