Sanlam Brings Premier League to South African Fans for Free

Published: Tuesday, May 16, 2023

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Sanlam, Africa`s largest non-banking financial services provider, is committed to making the English Premier League (EPL) accessible to all South Africans through its broadcast sponsorship on SABC1.

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The company believes that top-tier football content should not be limited to those who can afford it and is dedicated to democratizing the sport for all individuals.

Sanlam's sponsorship will enable South African fans to have equal access to watch their favorite teams live, considering the EPL's average global audience of 12.3 million people per match. According to Karl Socikwa, Group Executive of Market Development & Sustainability at Sanlam, the decision to democratize the EPL aligns with the company's philosophy of inclusivity and its purpose of empowering generations of Africans to live with confidence.

Socikwa emphasizes that Sanlam recognizes the power of sport in inspiring young people to dream big and envision a better life for themselves. Additionally, sport teaches valuable skills that contribute to a confident and successful life, both on and off the field. Sanlam has a history of investing in youth football and hopes that sponsoring the EPL broadcast will allow South Africans to be inspired by their football heroes.

In conjunction with the broadcast sponsorship of 19 matches, Sanlam is launching the Strike with Confidence campaign. This campaign aims to engage soccer fans by offering them the opportunity to win exciting prizes on a weekly basis. It also includes an exclusive Premier League private viewing experience and a grand prize of a VIP live Premier League experience in the UK valued at R100,000. Fans can access the Sanlam Premier League App by visiting the website

Fans can catch the remaining EPL matches live on SABC1 on May 13th, May 20th, and May 28th. For more information about the campaign and the broadcast sponsorship, interested individuals can visit the website

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