Speakers from six countries confirmed for local events industry convention

The event will be held at The Capital on the Park in Sandton, South Africa, from Friday, 19 April to Sunday, 21 April.

Critical issues that influence event success will be unpacked during the three-day programme, says PSASA.

According to PSASA, one of these issues is that audiences these days demand much more from event planners and speakers; because of almost unlimited content and networking opportunities available online, everyone has become more discerning about the events they attend.

"Event professionals — including speakers — therefore have no choice but to become more knowledgeable on designing events to promote audience wellness," says Juanita Vorster, professional speaker and convener of #PSASA2024. "That's why we’ve included topics such as dealing with shortening attention spans, creating psychological safety and accommodating different learning styles during an event, and how to balance creativity with productivity in the programme for this year's convention."

Other topics that will be unpacked during the event include:

• diversity equity and inclusion (DEI)
• sales
• financial management and contracts for gig workers
• stagecraft, and
• the future of speaking professionals in the events space.

"In the world of events, speakers play a crucial role in creating a valuable and memorable experience for attendees. That's why people often only book their conference tickets once they've seen who's included in the speaker line-up," says Vorster. "Speakers are therefore responsible to ensure that they have more than just technical speech craft to offer event planners; they also need to know how to adjust for client needs and audience composition."

"The PSASA convention is the ideal opportunity for anyone who has informed, influenced and inspired an audience of any size to review or broaden their skill set. The event is definitely not just for professional speakers," Vorster concludes. 

For more information, visit www.psasouthernafrica.co.za. 

*Image courtesy of Facebook