ASI Financial Services continues its R100 MILLION Enterprise Development initiative with the acquisition of SA Health Brokers in Kwa-Zulu Natal.

Published: Thursday, April 25, 2024

Business EconomyFinancial Services Insurance Public Relations

ASI Financial Services, a leading 100% South African black-owned financial advisory firm, has acquired SA Health Brokers, a prominent healthcare brokerage firm in Kwa-Zulu Natal. This strategic move reflects ASI`s commitment to nationwide expansion and strengthening its position in the financial industry. Part of ASI`s R100 Million Enterprise Development initiative, it aims to foster succession planning, B-BBEE transformation, and economic inclusion at the shareholding level.

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Johannesburg, South Africa, – ASI Financial Services, a leading 100% South African black-owned independent financial advisory firm that offers a full suite of advisory services in Health, Wellness, Insurance and Investment for private companies and public sector organisations, has announced the acquisition of SA Health Brokers, a prominent healthcare brokerage firm based in Kwa-Zulu Natal. This strategic move underscores ASI's commitment to expanding its presence nationwide and further solidifying its position as a key player in the financial services industry. 

The acquisition of SA Health Brokers represents a significant milestone for ASI Financial Services as it continues to execute its growth strategy and strengthen its national footprint. By integrating SA Health Brokers' expertise and client base into its operations, ASI aims to enhance its service offerings and provide greater value to customers in the Kwa-Zulu Natal region. 

"We are excited to welcome SA Health Brokers to the ASI family," said Anthony Govender, Chief Visionary Officer of ASI. "This acquisition aligns perfectly with our mission to offer a full suite of advisory services in Health, Wellness, Insurance and Investment for private companies and public sector organisations that want to achieve the best possible outcomes for their employees. By combining our resources and expertise, we are well-positioned to drive sustainable growth and create a positive impact in Kwa-Zulu Natal and beyond." 

Founded in 2018, SA Health Brokers has built a strong reputation for its commitment to delivering tailored healthcare advisory services to clients across various sectors. The firm's deep understanding of the local market dynamics and strong relationships with providers make it a valuable addition to ASI Financial Services' portfolio. 

"We are thrilled to join forces with ASI Financial Services," said Karen Howard, Founder of SA Health Brokers. "This partnership presents exciting opportunities for us to leverage ASI's extensive resources and capabilities to better serve our clients and accelerate our growth trajectory. Together, we will continue to prioritise the needs of our clients and drive positive outcomes for the communities we serve." 

With this acquisition, ASI Financial Services reaffirms its commitment to driving inclusive economic growth and empowering individuals and businesses to achieve their financial goals. The company remains dedicated to delivering innovative solutions that address the evolving needs of its clients and contribute to the socio-economic development of South Africa. 



ASI is a Level 1 B-BBEE, 100% South African black-owned independent financial advisory firm, offering comprehensive risk advisory services spanning all aspects of Employee Benefits including Health, Retirement Funds, Group Risk Employee Wellness, Short-term Insurance, and Investment. With a profound impact on over 2.4 million lives, serving over 7,300 clients, and forging partnerships with 150+ product providers nationwide, ASI exemplifies a commitment to excellence and societal advancement. For further information, please visit



SAHB is a bespoke, specialist company providing tailor-made solutions to meet all our client's needs, irrespective of their position in the company.  Karen Howard has 30 years of experience consulting for numerous blue-chip companies.  Her underlying philosophy is ‘to give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.”  



Join the ASI Partnership Ecosystem and be part of an elite group of entrepreneurs driving economic growth and transformation! At the prestigious ASI Crystal Gala in Sandton this past December, we celebrated the pivotal role that brokers, property managers, and tech innovators play in bolstering the economy. 

ASI is committed to empowering new partners with the necessary succession planning, skills, processes, and systems to achieve remarkable growth. We also announced a dedicated fund of R100 million to promote B-BBEE transformation and shareholding-level economic inclusion. 


Don’t miss this opportunity to scale your business and make an impact.

For a conversation about becoming an ASI Partner, contact Wayne Geyer at

  • or
  • dial +27 72 733 4178.

Let’s shape the future together!

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